A lot of concerns are well known by the consumer when it comes to meat production. More and more is published on its role as a major cause of the greenhouse effect. But the influence beef production has on water shortage is still very much underexposed. The production of one hamburger alone requires 2400 liters of water. We know people are generally willing to become more responsible with their daily water usage. For instance limiting the amount of showers and changing to more sustainable shower heads. Seemingly unaware that eating one hamburger less, one single hamburger, equals not taking a shower for two full months.